Hello Friends,

Here’s some inside information for retailers. We’re announcing our Quarterly Release for Winter, The “Heartland” Edition, on Wednesday. Check it out and order before the launch so you’ll have them on the way to your shop when consumers are most excited about it.

It’s critical that descriptions and images of this Limited Edition don’t leak out before the official launch. Please do not share or post any information about this release online or in online communities until after it is announced on Wednesday, November 15th. Thanks.

Starting at the same time as the 20th century, American companies selling seeds, fencing, and other agricultural products created pocket-sized notebooks as promotional items to be gifted to farmers. Frequently illustrated with scenes of farm life, these books went out to farmers across the country. The “Heartland” Edition pays tribute to these books and the folks who made and used them.

The covers of the three books, when opened, align cover-to-cover to create a panorama of an Amercian farm landscape, over the course of a day. The illustrations are by artist and screenprinter Dan McCarthy. Inside you’ll find graph paper pages, a common pattern in vintage farm notebooks.

We’ve randomized the stack orders of these packs, and used a backing card instead of a belly-band to draw maximum attention to this edition on your shelves. Place some in your restock order for the holidays today, and if you spend just $200 by Friday the 17th, USA shipping is on us.

You’ll need to be signed into your account to view and order early. Email or call us if you need help with that. “Heartland” 3-Packs are available right now at a wholesale price of $7.50 each. The retail price is $14.95. And remember, no spoilers please.

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Field Notes 401 N Racine Ave Chicago, IL 60642